Wednesday, March 19, 2014

BJP organises ‘crash course’ for its poll managers

Taking lessons from last assembly elections in the city where AAP managed to bag 28 seats out of nowhere with the help of social networking and media management, the Bharatiya Janata Party has planned to organise a ‘crash course’ for its poll managers on Wednesday for the Lok Sabha polls.

The BJP has planned in launch an direct attack on the AAP leader and former Chief Minister Arvind Kejriwal’s allegation on media of being hand-in gloves with BJP’s prime ministerial nominee Narendra Modi but before so they want to ‘mend their own house’.

Senior BJP leaders will educate its office bearers and other party members on nuances of electioneering, interaction with media and propaganda strategy during a day-long workshop at the Constitution Club. 

The national leaders and spokespersons of the BJP will also brief the participants on effective presentation of the party’s policies on a wide range of issues. They said four senior party leaders and experts on election management will be teaching them lessons throughout the day.

All 31 sitting MLAs, councillors, district unit presidents, 28 general secretaries, state unit’s office bearers and media in-charges will be attending the workshop. In addition to this, the poll in-charge and convenors for seven Lok Sabha constituencies will also participate in the training session.

“Poll preparations including booth management and campaigning will be the focus of the work shop. Experts will brief the young leaders on how to how to build a good rapport with voters in their constituencies,” said a Delhi BJP leader.

Party leaders and workers will also be taught on how to be within the framework of law and ensure that there is minimum violation of the Model Code of Conduct.

Sources said a number of young party workers are new to parliamentary polls and hence they need to be taught the basics of electioneering on such a large scale.

The exercise, they said, also aims at strengthening the propaganda machinery ahead of the Lok Sabha Polls so as to take on the opposition Congress and the Aam Admi Party and its leaders on media discussions and debates.

“The participants will be trained on effective handling of media queries as well as putting forth the party’s vision and agenda for the elections. Only a selected panel of party spokespersons and media in-charge will be entitled to speak to media during the polls,” a BJP leader said.

Leaders said propaganda machinery is a key component of BJP’s campaign strategy for the elections. “The party has decided to tread cautiously. Besides raising the key issues of corruption, inflation and security, the party leaders have a great responsibility to uphold the image of prime ministerial candidate Narendra Modi in public view,” they added.

ENDS

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